Privacy Policy

Last updated: January 2026

Introduction

Reach ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our personal CRM application ("Reach" or the "App").

Our Privacy-First Approach

Reach is designed with privacy as a core principle. Unlike traditional CRMs that store your data on external servers, Reach keeps your information on your own devices using Apple's iCloud infrastructure. This means:

  • Your data is stored locally on your device and synced via your personal iCloud account
  • We do not have access to your contacts or relationship data
  • Your information is not stored on our servers or shared with third parties
  • You maintain full control over your data at all times

Information We Collect

Information You Provide

When you use Reach, you may provide:

  • Contact Information: Names, email addresses, phone numbers, and other contact details you choose to store in the app
  • Relationship Data: Notes, interaction history, tags, and reminder preferences for your contacts
  • Account Information: When you sign in with Apple, we receive your Apple ID identifier (and optionally your email if you choose to share it)

Information Collected Automatically

We may collect limited technical information to improve the app:

  • Usage Analytics: Anonymous, aggregated data about app usage patterns (if you opt-in)
  • Crash Reports: Technical information about app crashes to help us fix bugs
  • Device Information: Basic device type and iOS version for compatibility purposes

How We Use Your Information

We use the limited information we collect to:

  • Provide and maintain the Reach app functionality
  • Send you local notifications for contact reminders
  • Improve app performance and fix bugs
  • Respond to your support requests
  • Process subscription payments through Apple

Data Storage and Security

Your contact and relationship data is stored using Apple's CloudKit infrastructure in your personal iCloud account. This provides:

  • End-to-end encryption for your data
  • Automatic sync across your Apple devices
  • Data that remains under your Apple ID's control
  • Compliance with Apple's strict security and privacy standards

Third-Party Services

Reach integrates with the following Apple services:

  • Sign in with Apple: For secure, privacy-focused authentication
  • iCloud/CloudKit: For data storage and sync (governed by Apple's privacy policy)
  • App Store: For subscription management (governed by Apple's privacy policy)

Your Rights and Choices

You have full control over your data:

  • Access: View all your data directly within the app
  • Export: Export your contacts to CSV (Premium feature)
  • Delete: Delete individual contacts or all data at any time
  • Disable Sync: Turn off iCloud sync in app settings
  • Analytics Opt-Out: Disable anonymous analytics in settings

Children's Privacy

Reach is not intended for use by children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: